(2 of 2) Book Breakdown: "Insanely Simple: The Obsession That Drives Apple's Success" by Ken Segall, Creator of the iMac name and Think Different campaign
Update: 2023-11-23
Description
"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs
Watch on YouTube: https://www.youtube.com/watch?v=eqjzmm-wkoo
Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown-part-2
Show notes: https://www.outlieracademy.com/episode/175
Buy the book: https://amzn.to/47HC36Q
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization.
Subscribe to newsletter: https://newsletter.outlieracademy.com
Subscribe to podcast: https://pod.link/outlieracademy
Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar
Learn more about your ad choices. Visit megaphone.fm/adchoices
Watch on YouTube: https://www.youtube.com/watch?v=eqjzmm-wkoo
Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown-part-2
Show notes: https://www.outlieracademy.com/episode/175
Buy the book: https://amzn.to/47HC36Q
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization.
Subscribe to newsletter: https://newsletter.outlieracademy.com
Subscribe to podcast: https://pod.link/outlieracademy
Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar
Learn more about your ad choices. Visit megaphone.fm/adchoices
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
